Founded by young entrepreneurs Artur Shusteriovas and Gleb Golubev in late 2019, PIMS successfully introduced China‘s contemporary tea-based drink craze to the young and trend-conscious crowds of Moscow, St. Petersburg and the popular seaside resort of Sochi. And now, following several outposts in the city, the company has set up its first overseas outpost in the booming Middle Eastern tinseltown of Dubai. Situated on the ground floor of the Roxy Cinema Building at Jumeirah Beach Residence, a large, upscale residential complex straddled along the Persian Gulf, it occupies a 49 sqm. (527 sq.ft.) unit and features an interior design by Russian design practice KIDZ.
The chosen aesthetic oozes a carefree day at the beach, featuring a wavy textured metal rack in turquoise tones as the primary visual accent of the interior, round tables resembling islands, and as a whimsical element, lamps strung on a single wildly swirling pipe, and a rail for visitors’ clothes, small accessories and PIMS’ merchandise and a mirror are all made in a single metal style. Seating comprises a large communal table, seemingly constructed of interconnected smaller tables, paired with matching stools, while outside on the terrace. As said, PIMS is all about refreshing tea-based drinks, but the menu also lists drinks with a watermelon, passionfruit or coconut base and special coffee concoctions.
PIMS
Roxy Cinema Building, The Walk, Jumeirah Beach Residence (Dubai Marina)
Dubai
Mon-Fri 10am-1am
Sat-Sun 10am-midnight
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
