Clothing brand Neutrale was founded by in 2014 by Nacho Aragón, then a fresh graduate of business administration and management, and lifelong best friends Jaime Gil and Rodrigo Fernández. All three are aficionados of timeless products and design, and with this venture they set out to establish a fashion and lifestyle brand based on slow living, locally produced goods, all sustainably crafted, and last but not least, inspired by the Mediterranean. Taking their operations to a new level, the young Spanish entrepreneurs have recently inaugurated Casa Neutrale, a branded café in the buzzing Chueca district of home base Madrid. The Neutrale founders secured a 65 sqm. (670 sq.ft.) unit on the ground floor of a late 1990s residential building and tapped local architecture practice estudio DIIR to create a fitting interior design.
Honouring the brand’s name and identity, the café boasts an understated aesthetic, but above of all, features a striking neutral palette. The latter is captured by concrete flooring, ceramic tiles used to create an elongated bench, a large planter, and cover both the window sill and the service counter, while the latter is paired with a granite top and metal doors, similar to the toilet door. One side, over the bench, sees tiered shelving, while the other side, next to similar shelving, is largely covered in mirrors which optically enlarge the space. Mind you, for this project, sustainable mortar has been used. Casa Neutrale‘s elaborate menu lists hot and cold coffee concoctions, teas, smoothies and wines, all paired with toast with various toppings, sandwiches, salads and pastries.
Casa Neutrale
Calle de Regueros 13 (Chueca)
28004 Madrid
Mon-Thu 8am-8pm
Fri 8.30am-9pm
Sat 9.30am-9pm
Sun 9.30am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
