Following last year’s pop-up stores in China, AMBUSH ups the ante to connect with local communities and boost brand awareness, and it does so by simultaneously launching no less than six ephemeral retail spaces at high-end department stores in leading shopping destinations—Seoul, New York City, Dubai, Istanbul, London and Berlin. In the latter city, the Tokyo–based fashion brand has picked the premises of KaDeWe, the city’s top luxury department store, to set up shop. The pop-up store setting, designed by the brand’s in-house design team, sees an eye-popping bright yellow backdrop that sets it apart from its surroundings, and props such as a life-size metal Daisy, a symbol captured by a number of AMBUSH jewellery pieces, and shimmering solar panel-inspired furnishings which are also featured in the brand’s S/S 2022 lookbook. The pop-up store carries a selection of apparel items, leather goods, and last but certainly not least, jewellery pieces, the brand’s very origin. The AMBUSH pop-up store will remain open for the next six weeks.
AMBUSH pop-up store
KaDeWe, Tauentzienstrasse 21-24 (Schöneberg)
10789 Berlin
Telephone: +49 30 21210
Mon-Thu 10am-8pm
Fri 10am-9pm
Sat 10am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
