© Wondr

Signalling the near-end of the global pandemic – at least in this neck of the woods – on a highly frivolous note, is today’s official opening of Pink Beach in Amsterdam. As its name already implies, the outdoor summer pop-up venue, founded by Brazilian transplant and entrepreneur Sarah Mendes, is dipped in a hysterical yet quite photogenic pink hue inspired by exotic beaches. Situated smack in the middle of a bland industrial zone in the Dutch capital’s emerging northern borough, it sees a setting created by Madrid-based designer Patricia Bustos. Set across 300 sqm. (3,229 sq.ft.), the Pink Beach compound welcomes the hyper connected Millennial and Generation Z demographic, and anyone with a playful mindset, to a new playground with a well-stocked bar, beach chairs, cozy booths, palm trees, and last but not least, a ball pit for additional jolly banter. The concise menu lists cocktails, mocktails, wines and other beverages, in addition to hamburgers, salads and other tasty summery bites.

Pink Beach
Meeuwenlaan 88 (Noord)
1021JK Amsterdam
Mon-Thu 12am-11pm
Fri-Sun 12am-12pm
Reservations can be made online

© Wondr