Celebrating the arrival of its colour-infused Women’s Summer 2021 Capsule Collection at de Bijenkorf department store, Amsterdam‘s leading luxury department store, Louis Vuitton has inaugurated a matching pop-up store on the lofty ground floor. The design, created by the luxury behemoth’s in-house design team, is inspired by a summery swimming pool and all the playful fun that comes with it. Two monolithic floor-to-ceiling pillars clad in an undulating shiny blue material that mimics water is paired with flooring covered in an even bolder 3D-printed water motif. Furnishings are sparse yet fully compatible with the pool theme, and include transparent displays with rippling water surfaces, and demarcating the outer limits on one side of the ephemeral store setting, are two clothing racks and a tiered display in a matching blue shade. The Louis Vuitton pop-up store stocks an elaborate range of the capsule collection’s women’s apparel, accessories, shoes, in addition to summery renditions of some of the brand’s most coveted bags, such as the Neverfull, Capucines and Twist (open through Jul 31). The Louis Vuitton pop-up store is part of a series of pool-inspired ephemeral spaces launched across the globe to highlight the aforementioned capsule collection.
de Bijenkorf
Dam 1, Ground Floor (Centrum)
1012JS Amsterdam
Telephone: +31 20 7219441
Daily 10-8
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
