The merchandise may have been available at some of the best stores across the planet for quite some time, but C.P. Company did not yet have any boutique of its own. Well, that was yesterday. It’s at home base Milan where the brand’s first standalone store has opened its doors, featuring an interior design by Italian architect Andrea Caputo. Occupying 170 sqm. (1,830 . sq.ft.) spread across the ground floor and basement of a redeveloped residential building alongside Corso Garibaldi, a popular shopping street in the heart of the city. The store interior has been stripped, and now features a minimalist but modular configuration and a neutral backdrop. As such, the focus and purpose of the interior is a constant rotation of clothing, colours, industrial machinery, special products and in-store processes of customization. Pops of colour are instigated by a series of chunky displays covered in gradient coatings, and a suspended lightbox which displays a both a day and night cycle of colours that includes C.P. Company‘s seasonal palette. Interestingly, great effort has been made to create a soundproof retail environment that allows shoppers to disconnect from the hustle and bustle outside and fully immerse themselves in the experience. The new C.P. Company store offers the brand’s newest range of men’s apparel, in addition to a customization service in a dedicated area. Called Bespoke Colour, a selection of the brand’s iconic items can be customized in any Pantone colour. Mind you, the service even offers to match a C.P. Company garment with any preferred hue for that matter.
C.P. Company
Corso Garibaldi 95 (Porta Garibaldi)
20121 Milan
Telephone: +39 02 47700281
Daily 10.30-7.30
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
