The story of Palm Angels is hardly an ordinary one. What started as a photographic documentation of L.A.‘s skater culture in 2011, eventually became a book published by Rizzoli, and then four years later, a clothing line. But then again, founder Francesco Ragazzi knows a thing or two about navigating the world of branding and media. Trained as an art director at the School of Visual Arts in New York City, Ragazzi’s extrapolation of American culture continues to thrive within the realm of fashion. Palm Angels‘ designs cleverly pair Italian flair with street cred, and it’s a style that’s eagerly adopted by a millennial crowd across the planet, including Hong Kong. It’s in this highly fashion-conscious metropolis where Palm Angels has inaugurated its very first retail space, and it’s one that reflects the brand’s contemporary vision.
Located on boutique-infested Paterson Street in Causeway Bay, the interior design is a collaboration between Ragazzi and Milan-based creative agency April, and takes cues from the archetype of the white cube. The façade comprises of white back-lacquered glass panels that make it stand out from the surrounding buildings, and the minimalist aesthetic extends inside, albeit captured by a more luxurious palette. A backdrop of pristine white walls, polished marble flooring, LED screens, and a hybrid paint + neon artwork by Canadian artist Thrush Holmes form the backdrop of steel clothing racks that display items of the brand’s collection as artworks. The new Palm Angels store carries the full range of men’s and women’s apparel, accessories and shoes.
Palm Angels
58A Paterson Street (Causeway Bay)
Hong Kong
Telephone: +852 25605033
Daily 12-10
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
