© Isabel Marant

Since a French investment fund snapped up ownership of Isabel Marant two-and-a-half years ago, the company has not only raised its profile by launching a seasonal menswear collection, but this has also instigated an accelerated growth of its retail network. The very latest outpost of the Paris-based fashion brand has just opened smack in the middle of Amsterdam‘s golden mile of luxury shopping. The boutique occupies a 150 sqm. (1,615 sq.ft.) double level unit of an early 20th century red brick building. The interior design, created by the brand’s in-house design team,  loosely references modernism through a variety of playful interventions, while also blending in objects that hint designer Isabel Marant‘s travel obsession, such as a fluffy Berber sofa, hand-carved Oregon pine podiums and textured cork tables.

And speaking of a personal touch, it’s always in the details, and the remainder of the premises demonstrates this in the architectural details, finishes and eclectic use of materials. The latter arguably is the most striking element, and demonstrated by the fitting rooms crafted from Japanese fitting rooms. The new Isabel Marant store carries the brand’s women’s main collection and select pieces from its Isabel Marant Etoile diffusion line. The company’s ambitious retail expansion continues as additional boutiques are scheduled to open in Barcelona, Milan, Rome, Hong Kong, Beijing in the next few months, in addition to a brand new flagship store on rue St.-Honoré in Paris. Location: P.C. Hooftstraat 114 (Amsterdam Zuid).

© Isabel Marant