paris: chanel store opening

© chanel - chanel's prestigious new digs on avenue montaigne

paris' leafy avenue montaigne is one of the city's most prestigious addresses, and it's lined by boutiques of the planet's top luxury brands. chanel already operates a shoe and jewellery boutique across the street, but recently opened an additional boutique that stocks the brand's entire collection. measuring a spacious 600 sqm. spread over two floors, it's designed by new york-based architect peter marino. marino took cues from coco chanel's lavish apartments, resulting in a store interior with a sky-high luxe factor. opulent materials such as gold leaf or rock crystal are complemented by the artworks of no less than 12 contemporary artists strewn across the store. location: 51 avenue montaigne [champs-élysées].

© chanel - luxe to the max