it's a move that has been eagerly anticipated for quite some time, but now at long last, fashion's biggest luxury brand has officially launched les parfums louis vuitton, its first women's fragrance collection in many years. flexing its retail muscle along the way, louis vuitton is opening five dedicated pop-up stores at leading department stores across the planet to celebrate the event. the collection comprises of seven fragrances that each represent a sense of travel. the newly released perfumes are entitled rose des vents, turbulences, dans la peau, apogée, contre moi, matière noire and mille feux, and they've all been created by jacques cavallier-belletrud, the company's very own maître parfumeur.
the ingredients? there's quite a few, ranging from rose petals and jasmin, to vegetal tannins that evoke notes of leather, sandalwood, and other precious substances from both grasse and regions far beyond. but let's go back to the louis vuitton pop-up stores, shall we? the design of each of the temporary retail settings is inspired by the luxury brand's iconic damier pattern. the motif is captured by the aesthetic of the sales counter, displays, and most significantly, a curved back wall. the very first temporary retail space has just opened at printemps department store in paris , and three additional perfume pop-up stores will be launched on thu – sep 1 at le bon marché in paris , harrods in london , the dubai mall in dubai , and last but not least, on mon – sep 19 at shinsegae department store in seoul .
residing elsewhere? no worries. from thu – sep 1, the full range of les parfums louis vuitton can also be purchased at selected louis vuitton stores worldwide, so call your nearest official depository now to inquire about availability. pop-up location : 64 boulevard haussmann [opéra]. pop-up location : 24 rue de sèvres [st.-germain]. pop-up location : 87-135 brompton road [knightsbridge]. pop-up location : financial centre road, grand atrium [downtown dubai]. pop-up location : 176 sinbanpo-ro [seocho-dong]. the duration of each temporary store is different, ranging from just three weeks, to a more extensive seven-week period.