Almost a decade after Stone Island relocated within London‘s coveted Soho shopping area, the popular Italian apparel brand has not only expanded, but also fully revamped its retail space. The Brewer Street location now occupies 3,000 sq.ft. (279 sqm.) and gained an additional window, and the undertaking sees a renewed collaboration with architect Marc Buhre of Zeichenweg, the German practice which supervised the design of the brand’s latest series of retail spaces across the planet. Stone Island‘s signature aesthetic has been adapted to the dimensions of the premises, featuring a signature aesthetic of bush-hammered stone flooring inventively used on the walls, and metallic mesh on a steel substructure. Furnishings are in black-stained natural oak, hangers are composed of carbon bars and anodised aluminium, and shelves are in shades of anthracite. The revamped Stone Island store carries both the Stone Island and Shadow Project collections.
Stone Island
79 Brewer Street (Soho)
London W1F 9ZN
Telephone: +44 20 72877734
Mon-Sat 10am-7pm
Sun 11am-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
