From Melbourne to New York City—known for its lace lingerie, sleepwear and bridal collections, Kat The Label opens up shop in the Big Apple, following number of pop-up spaces there. Founded in 2015 by Kate Nixon, who was joined six years later by Anna Metcalfe as co-owner and head of marketing and growth, the brand has secured a 328 sqm. (1,076 sq.ft.) space on the ground floor of red brick structure built in 1910. Given the fact that New York‘s retail scene is exceedingly more international than its home base, the endeavour isn’t just to accommodate the brand’s American fanbase – mind you, the U.S. is Kat The Label‘s biggest overseas market – but also increase its exposure far beyond. Kat The Label tapped Australian designer Angus Edward, who recently redesigned the brand’s Melbourne store, to create a fitting retail setting. The space is designed to feel like an extrapolation of an alluring Kat The Label wardrobe—intimate, inviting and approachable, with a high-end feel and well-considered design details.
Steering clear from the aesthetic of traditional lingerie stores, here, a far more personalised design prevails, featuring a minimalist yet welcoming setting with a considered display of merchandise on sleek metal rails and standalone displays, while different-height displays take centre stage. The latter elements tie in with a matching counter at the back of the store. Additionally, the attention to detail also includes lighting. The cosy and intimate fitting rooms come with comfy seating, large mirrors and floor-to-ceiling curtains, which add a soft touch to the setting. The retail space sees track lighting embedded in existing ceiling recesses, which highlight specific sections and products, while vintage floor lamps sourced from Brooklyn and Los Angeles offer a subtle nod to the design of the store in Melbourne. Materials and furniture were sourced locally wherever possible to reduce lead times and emissions. The new Kat The Label store carries the full range of lingerie, sleepwear and bridal items. © superfuture
Kat The Label
242 Lafayette Street (SoHo)
New York, NY 10012
Telephone +1 201 3713021
Mon-Sat 11am-7pm
Sun 12pm-6pm
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