Since its launch in 2021 by mother company Deep Dive, Verish has gone leaps and bounds. Aligned with its rapid expansion in the South Korean home market, the women’s underwear and activewear brand, which has resonated well with a savvy demographic in their 20s and 30s, has inaugurated design-led retail spaces at home base Seoul. Very recently, Verish‘s third retail space has opened its doors in the Anguk area of the sprawling South Korean capital, and it once again features design codes that equally appeal to the sensibilities of the brand’s core client base. Occupying 220 sqm. (2,368 sq.ft.) set across two floors of a redeveloped modern structure, the interior design sees a renewed collaboration with local architecture practice STUDIO TAMA. Inspired by Korean philosophical notion of Cheong-yeon, blue-tinted smoke that slowly spreads through the air, the retail space translates the brand’s sensibility into a subtle, immersive experience for shoppers.
The subtlety lies in the fact that instead of revealing itself directly, the chosen aesthetic aims to quiet the quiet depth of emotion that gently permeates its surroundings. As such, a palette of colour gradations, an interplay of natural light, and the warmth of a tactile range of materials harmoniously blend. And speaking which, the design interestingly embeds an element of a traditional Korean culture, a wooden pillar, which is commonly used in the construction of traditional houses. Here, the pillar has been reinterpreted, serving as a unifying element, albeit both aesthetically and structurally, of the entire retail space. Mind you, the aforementioned subtlety is also reflected in the way the merchandise is showcased—each product is presented separately, as if an artwork in a gallery, enabled largely by cork panels and cast-metal hooks. The new Verish flagship store carries the brand’s full range of women’s lingerie, activewear and accessories. © superfuture
Verish
7 Bukchon-ro 5-gil (Anguk)
03060 Seoul
Daily 11am-8pm
Publishers Note
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