There’s no denying AI has shaken up all our lives to an unprecedented extent, and actually it’ll continue to do so. Anticipating this trend is Lezhin, a popular webtoon portal founded in 2013 by South Korean blogger Hee-sung Han. Based in Seoul, the company’s services are offered in Korean, Japanese and English. Lezhin has now taken its operations to a new level by opening Café Lebom, a new hospitality format which is anchored in the fast-evolving webtoon experience, while at the same time pitching in by creating a three-dimensional experience. Situated in Seongsu, arguably the South Korean capital’s most happening retail arena, Café Lebom occupies a 225 sqm. (2,422 sq.ft.) ground floor space which features an interior design by unseenbird, an architecture practice based in the South Korean capital.
Since the space will be hosting a never-ending rotation of pop-up installations, the design need to be basic and nondescript to a certain extent, but offering a distinct framework at the same time. In fact, the entire Café Lebom becomes a blank canvas for the aformentioned events. Interestingly, here’s where the so-called manuscript paper comes in. This material literally serves as the blank canvas, and is not only added onto surfaces, but also on many a moveable partition, allowing endless configurations. Also, the design enables easy rotation of the manuscript paper, and as such, it’s also developed into a cross pillar and upper stand to combine it with signs and banners. Consequently, the furniture pieces have been designed as modular objects to offer full flexibility and accommodate various types of merchandise created for each pop-up. © superfuture
Café Lebom
8 Yeonmujang 11-gil (Seongsu)
04783 Seoul
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
