The upper segment of Jakarta‘s retail scene has traditionally been dominated by foreign brands, but as this specific consumer market has matured and expanded – mind you, Indonesia‘s aspiring middle class contingent is predicted to shoot up to 130 million people in 2030 – interesting new retail establishments have emerged that tick all the boxes of this savvy demographic. Behold Pillar, a newly opened multi-brand womenswear boutique at Plaza Indonesia, one of the Indonesian capital’s luxury shopping centres. Founded by Michelle Tjokosaputro, a seasoned entrepreneur who also heads textile and garment manufacturer Dan Liris, the boutique is an obvious extrapolation of her savoir-faire in textiles and insight in fashion. The Pillar store is situated on the second floor, and the interior design, created by Jakarta-based architecture and design practice FFFAAARRR, seemingly takes ample cues from its very name.
The boutique’s floor-to-ceiling glass front is lined with pillars, while further inside, more pillars line the side walls, creating two corridors and a large space in the middle that’s more or less demarcated by a large backlit stretch ceiling. At the far end sit an elongated counter clad in blue marble that somewhat counterbalances Pillar store’s predominant off-white hue. Furnishings and fixtures include a series of monolithic displays, a large square equivalent, ample clothing rack stands, and a number decorative metal furnishings, such as a bench and shelving units. Concepted as a retail space for forward fashion design, the premises are additionally dotted with a curated range of artworks that emphasise this focus. Pillar stocks womenswear and accessories by acclaimed Indonesian designers and emerging talents from home, and very soon, also from abroad. Additionally, there’ll a curated range of lifestyle items are available. The brand list currently includes Peggy Hartanto, Byo, Heaven Tanudiredja, Friederich Herman, Sean Sheila and everyday.
Pillar
Plaza Indonesia, Jalan Thamrin 28-30, Shop 056-062 (Menteng)
Jakarta 10350
Telephone: +62 2822 11119689
Daily 10am-10pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
