It’s only the second retail space of fashion brand youth in Seoul, but it’s once again a bold retail statement. Occuyping 255 sqm. (2,745 sq.ft.) on the fourth and fifth floors of an inconspicuous modern building just off bustling Jahamun-ro in the city’s historic Seochon district, the store, officially called youth observatory due to its elevated location, sees an interior design by local interior design practice yutaestudio. The design codes reinterprets familiar forms and materials through a contemporary lens, resulting in understated yet inviting settings that subtly ooze craft and a sophisticated sense of pairing materials. Both floors are light and bright, thanks to glazing all around, creating the surrounding cityscape as a backdrop. Furnishings are few and simple, and largely custom-made, including recessed metal shelving units and standalone equivalents, fitting booths, and a metal clothing rack with hand-stitched leather as a contrasting material. Mind you, the leather is finished with traditional saddle stitching, while the brass frame is shaped through a raising technique. Additionally, a variety of carefully sourced timber desks, tables, chairs and a cushioned bench dot the premises, allowing shoppers to sit back, but also they also add more warmth to the settings. The new youth observatory carries the full range of women’s and men’s apparel, bags, jewellery and lifestyle products. © superfuture
youth observatory
101 Jahamun-ro, 4th + 5th Floors (Seochon)
03032 Seoul
Telephone +82 70 71743718
Daily 1pm-8pm
Publishers Note
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