The Mexican luxury market has seen an accellerated growth in the past decade, inciting a number of new high-end brands to set up shop, including Chanel. Two years ago, the iconic Parisian fashion house inaugurated a pop-up store at Artz Pedregal, arguably the sprawling city’s leading shopping centre. And now, Chanel has significantly upgraded its presence, revealing a permanent flagship store on these gilded shopping grounds. Situated on the ground floor, the retail space measures over 400 sqm. (4,306 sq.ft.), and features an interior design by acclaimed New York City-based architect and longtime collaborator Peter Marino. Unsurprisingly, the design codes of the premises are inspired by legendary founder Coco Chanel‘s private apartment on rue Cambon in Paris. featuring various settings, some with unapologetically chic – tweed-clad sofas? check. – yet comfy seating nooks.
Almost every setting presents a different product ranges which ooze style, luxury, and last but not least, a distinct art de vivre. Mind you, the ready-to-wear collection alone is showcased in two sizeable rooms. The lifestyle element certainly elevates the shopping experience, and is captured by a tightly curated range of artworks by various contemporary artists, including Abelardo Morell, Johan Creten, Massimo Listi, and Vera Lutter. Special attention has also been given to the façade, which, in line with Chanel‘s signature black and white colour scheme, sees a frame of black volcanic stone. The new Chanel flagship store carries an elaborate range of merchandise, including women’s apparel, accessories, bags, shoes, small leather goods, jewellery and watches, eyewear, fragrances and cosmetics. © superfuture
Chanel
Artz Pedregal, Avenida Periférico Sur 3720 (Jardines del Pedregal)
01900 Mexico City
Telephone +52 55 47421077
Daily 11am-9pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
