Australian contemporary fashion brand bassike has had a presence at Sydney‘s ornate, Victorian-style Strand Arcade since 2016, but has just relocated its store to a new location on the premises. The interior design sees a renewed collaboration with local architecture practice and longtime collaborator Akin Atelier. The chosen aesthetic may draw cues from Italian mid-century modernism, but the concept is based on the form and idea of a jewellery box. As such, the design was approached with the concept of framing, treating the store design not as a backdrop, but more as a vessel, or rather, a meticulously crafted box that gives clarity to what it holds. Warm lacquered timber is captured by furnishings and fixtures, notably the joinery which frames the back section of the store and embeds the fitting room and storage space, and is paired with Palladiano Romanesque crazy-pave flooring. Sleek metal clothing racks and a large, metal-framed mirror line the walls, adding a contrasting industrial element to the setting, while also emphasising the juxtaposition of opposite materials in the design. The design aims to reflect bassike‘s brand philosophy of elevated essentials, rooted in quality and designed for longevity. The new bassike store carries a selection of women’s and men’s apparel, accessories, shoes, eyewear and jewellery pieces. © superfuture
bassike
Strand Arcade, 412-414 George Street, Shop 68 (Town Hall)
Sydney NSW 2000
Telephone +61 2 84576886
Mon-Wed 10am-5.30pm
Thu 10am-7pm
Fri 10am-5.30pm
Sat 10am-5pm
Sun 11am-4pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
