It’s a timely arrival for madhappy. We’re talking the brand’s return to East Hampton, and this time with a permanent outpost that once again aims to indulge the hordes of cool urban kids who’ll migrate here in large numbers the coming summer season. Situated a stone’s throw away from the previous pop-up store location, madhappy has secured a low-rise, former residential wooden unit which is now part of a larger retail building. The retail space has been designed by Social Works, an architecture and interior design practice based in Sydney and Los Angeles, and sees two clean and understated adjacent spaces dipped in pastel hues. The front section, flaunting a soft yellow shade, sees a sizeable low bench covered in a fluffy soft pink fabric taking centre stage. Additional furnishings and fixtures include sleek steel clothing racks, matching shelving, and a set of speakers. The back section, entirely in soft blue, sees even less furnishings save additional clothing racks. The new madhappy store men’s and women’s apparel, accessories, and shoes, in addition to a store-exclusive capsule collection. © superfuture
madhappy
62 Park Place
East Hampton, NY 11937
Mon-Sat 11am-6pm
Sun 11am-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
