Based in New York City, high-end fashion brand rag & bone first opened an outpost on the other side of the Big Pond little over a decade ago in London. Expansion in Europe has long been put on the back burner – well, at one point there was a standalone boutique in downtown Oslo, but that proved to be a short-lived venture – but three years ago, a second retail space opened its doors in the city’s popular Soho shopping district. And now, rag & bone has opened up shop in Amsterdam, which can be seen as the official kick-start of new retail expansion on the Old Continent. The rag & bone store in the Dutch capital is situated smack in middle of the scenic Canal District and occupies 500 sqm. (5,382 sq.ft.) spread across three floors of an early 20th-century structure which was originally built as a cinema. The interior design, created by rag & bone’s in-house design team, is clean and understated, and dotted with carefully sourced vintage furnishings.
The ground floor sees a pristine white backdrop with warm timber accents. Furnishings, such as display tables and shelving units, come in different styles and have a slight industrial edge. A seating area, featuring two of Mies van der Rohe‘s iconic Barcelona chairs and a comfy sofa, offers shoppers a place where to sit back in between shopping sprees. A staircase leads to the first floor, the men’s domain, and here, sandblasted timber flooring lends the setting a slight rugged edge. Furnishings are more or less similar, but the seating area, anchored by two KS46 chairs by designer Anton Lorenz for Thonet, a matching steel-and-glass table and leather sofa, in addition to other vintage pieces, give the men’s floor a distinct look and feel. The top floor is home to office space. The new rag & bone store carries a selection of women’s and men’s apparel, denim pieces, accessories, bags, and shoes. Mind you, during the upcoming summer season, rag & bone‘s next European outpost is scheduled to open in Düsseldorf. © superfuture
rag & bone
Heiligeweg 36 (Centrum)
1012XS Amsterdam
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
