Now more than ever a lifestyle brand than merely a purveyor of sneakers, the New Balance Tokyo Design Studio has revealed a new installation at Dover Street Market Ginza in Tokyo. The installation, designed by architect Takuya Sakamoto of local architecture practice ATELIER WRITE, is dedicated to the brand’s Uni-ssentials by TDS SS25 capsule collection, a lifestyle merchandise range which was first launched two years ago. The apparel collection intentionally explores the essence of gender neutrality. Gender-neutral garments displayed in different sizes, with striking, tilted fixtures following a wide range of hem lengths, embodying the concept. For this season, the material palette includes handcrafted translucent FRP, allowing the wooden rafters under the shelf boards and the threaded post of the jack base to show through, creating harmony with the sheer apparel (on through Mar 27). © superfuture
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Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
