It’s Paris Men’s Fashion Week, and the French capital is abuzz with hotly anticipated fashion frenzy, hosting catwalk shows, trade shows, after parties, and even more after parties. However, with the global fashion crowd present in full force, leading brands also seize the moment for other occasions. Stone Island has timely opened its relocated Paris flagship store this week. Occupying over a 200 sqm. (2,153 sq.ft.) unit on the premises of a grand building on rue St.-Honoré, and just a stone’s throw away from the previous store, the interior design is once again executed by renowned Dutch architecture practice OMA. The premises see a backdrop of shiny perforated metal panels, alternated by textured black cork walls. Another signature recurring element are furniture collaborations with creatives such as Tim Hooijmans of De Studio.
Upon entering the spacious Stone Island store, shoppers encounter a minimalist display table made of anodised aluminium designed by Rotterdam-based designer Johan Viladrich, and a large scale speaker designed by speaker and amplifier designer Mo Yasin. At the far end, a glass cabinet by designer Phil Procter can be found, paired with custom-designed daybed chair by Markus Töll. A stainless steel and glass staircase leads to the upper floor, where a large section of the walls and the entire ceiling are also covered in steel panels. Here, the merchandise is presented in recessed display areas, steel shelving and wall cabinets. The new Stone Island flagship store carries the full range of merchandise, including the Stone Island Ghost, Marina and Stellina capsule collections. © superfuture
Stone Island
223 rue St.-Honoré (St.-Honoré)
75001 Paris
Telephone +33 1 42603804
Daily 11am-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
