In the Land of the Rising Sun almost anything French resonates well with a large portion of the local consumer market, especially food, lifestyle and fashion. In the latter category falls ORCIVAL, a brand whose signature product is the so-called marinière. The company’s roots are in Paris where it was founded in 1939 by entrepreneur Charles Bert who took the name from an eponymous village in the rural Auvergne region. As of late, ORCIVAL raised its profile in Japan, opening a flagship store in Tokyo. on Meiji dori, a bustling artery in the Harajuku shopping district. The store occupies a spacious unit on the ground floor of a nine-storey office building, and features an interior design by the French brand in collaboration with kooo architects, a practice based in Tokyo and Shanghai.
The setting sees an abundance of light timber, captured by the flooring, three elongated displays, a counter with stools, and last but not least, a vaulted ceiling, magnificently handcrafted by Japanese artisans. The latter element is visually quite imposing, and aims to evoke a sense of awe, if not escape, from the hustle and bustle of this sprawling megalopolis. While the aforementioned displays present the brand’s iconic T-shirts, additional apparel items and accessories are showcased in recessed display spaces on either side of the displays. The new ORCIVAL flagship store carries the full range of men’s and women’s apparel, denim pieces and accessories. © superfuture.com
ORCIVAL
6-12-17 Jingumae (Harajuku)
Tokyo 150-0001
Telephone +81 3 64341215
Daily 11am-8pm
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