As one of the planet’s leading shopping destinations, Tokyo offers both volume and endless variety in pretty much all segments, and needless to say, the retail landscape here constantly evolves to cater to the savviest shopping demographic we know of. Although less frequented than Shibuya, Harajuku, Aoyama or Ginza, also the neighbourhoods where most leading international brands have set up shop, the more intimate Ebisu district is brimming with hidden retail gems. In the latter category falls dafoffice, a newly opened store by designers Ryunosuke Aikawa and Yoshiro Ishikawa. As the respective founders of menswear brands RANDY and Call, they launched pop-up stores to showcase their seasonal collections, but decided the time was right to set up permanent shop. Situated on the second floor of a modern building, tucked away in the maze of alleyways of a residential pocket in the Ebisu district, the permanent dafoffice store has found a home. The retail space is compact, and combined with its chevron parquet flooring and furnishings, it gives off an inviting, homey vibe. A timber shelving and display unit, a matching sales counter and three moveable steel clothing racks are paired with two chairs whose distinct design more adds character. In addition to the designers’ newest collections of their aforementioned brands, dafoffice also stocks a series of daf caps and a curated selection of art books. © superfuture
dafoffice
2-6-1 Ebisu Minami, Second Floor (Ebisu)
Tokyo 150-0022
Fri-Sun 1pm-7pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
