Gucci is shifting gear and ups the ante for top-shelf clients, inaugurating the hyper exclusive Gucci Salon in West Hollywood. The Gucci Salon retail concept is what the Italian brand sees as the ultimate luxury destination and it devised as a transformative, creative space with a tailored atmosphere. As such, it’s disrupting the traditional language and experience of a boutique, so each Gucci Salon – mind you, a few more will pop up across the planet – proposes a personal universe, offering intimacy and discretion, and last but certainly not least, it’s invite-only. Indeed, this carefully curated opulent Gucci mini universe aims to seduce, entertain and please with high-fashion offerings and more, creating an even deeper and more evocative bond with its discerning clientele. Interestingly, it’s not the first time Gucci has raised its profile here in Los Angeles. In 1977, Aldo Gucci, son of founder Guccio Gucci, inaugurated an exclusive space above the Gucci boutique in Beverly Hills.
Dubbed Gucci Galleria, it was imagined as the most luxurious place to shop in the entire world and exclusively stocked unique pieces. Another Gucci Galleria opened three years later in New York City. Designed by the Gucci in-house design team at home base Milan, the interior design of the newly opened Gucci Salon is ever-evolving, intended to elevate the shopping experience and offer new perspective on luxury, and obviously, it’s one seen through Gucci-tinted glasses. Needless to say, the offerings are just as exceptional as Gucci Salon offers a curated edit and expansion of pieces across different luxury universes. These items are pure expressions of the highest levels of craftsmanship and savoir-faire they are each unique by nature of their materiality, artisanal technique, or bespoke personalisation. Accessories and shoes are proposed in precious leathers, others embellished with crystals, diamonds or 18-carat gold.
The brand’s Valigeria offerings include rigid trunks that echo original archival styles proposed by Guccio Gucci to the twentieth-century’s jet-set, while high jewellery and watchmaking draw on centuries of expertise to create a truly unique expression of luxury in precious metals and fine gemstones. And that’s not all. Pieces from the Gucci Décor collection are unique notably crafted with exclusive Gucci fabrics and finishes, and a wardrobe of luxurious garments offers opportunity for made-to-measure and made-to-order pieces, through superb sartorial tailoring and evening gowns, embroidered and embellished in the finest fabrics. The new range of Gucci Salons will unveil ever-transforming selections of items specially-devised for each locale, presented to clients through special events, with limited availability, meaning it’s one-off, and one-time-only.
Gucci Salon
8409 Melrose Place (West Hollywood)
Los Angeles, CA 90069
Telephone: +1 323 3720913
Daily 11am-7pm
Publishers Note
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