Following three standalone stores in Zurich, Basel and Bern, in addition to a temporary outpost in Berlin, lifestyle brand Soeder shifts its focus back to its home base and Switzerland‘s biggest city to open yet another boutique. Situated in the underground arcade of Stadelhofen Station, a major railway hub in the historic Altstadt area of town, it’s the company’s second shop on the premises of a transport hub. Interestingly, Soeder‘s environment-friendly approach to production and logistics includes the use of glass bottles and a refill service, and as such, setting up shop there proved to be a brilliant move that was just waiting to be replicated. As usual, the interior design of the newest retail space, which measures only 15 sqm. (162 sq.ft.), has once again been executed by the brand’s in-house design team. A floor-to-ceiling glass façade instantly reveals a monochrome setting captured by a large, elongated display clad in DTILE tiles in a custom colour, walls dipped in a matching hue, tiered shelving in shiny metal, and carpeting by Ruckstuhl. The new Soeder store carries the brand’s care products and soaps.
Soeder
Stadelhoferstrasse 8 (Altstadt)
8001 Zurich
Mon-Fri 8am-8pm
Sat-Sun 10am-6pm
Publishers Note
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