Founded in 2011 in Hong Kong, but now headquartered in Los Angeles, CASETiFY has conquered a large share of the global Millennial and Generation Z market with its wide range of customisable smartphone cases and Apple watch bands, and the Land of the Rising Sun is no exception. Following last April’s opening of CASETiFY STUDiO, the company’s first branded retail space in Japan at Lucua department store in Osaka, a similar shop-in-shop format has opened its doors in Tokyo. Situated on the third floor of Shibuya PARCO, the newest CASETiFY STUDiO sees a similar with backlit wall displays and display desks in popping bright colours, presenting not only the brand’s latest collections, but also allowing customisation on the spot. The coveted Yu Nagaba x CASETiFY Collection, which was released in 2020 and sold out, will be offered exclusively at Shibuya PARCO.
Needless to say, the collection is fully compatible with the latest smartphone models, but also includes new colours and models, such as impact cases, ultra impact cases, water bottles and AirPods cases. And that’s not all. At CASETiFY STUDiO, additional collaborations and new iPhone cases will continuously be presented, and a there’s a special display on the premises which allows shoppers to experience the products announced as part of CASETiFY‘s efforts to contribute to a sustainable society, featuring compostable and biodegradable cases and water bottles, and 3-layer protection mask that uses recycled materials for the packaging. Also, the RECASETiFY recycling initiative is in full force here, meaning that customers who return the case to the in-store RECASETiFY box will be given a 15% discount coupon for their next trophy purchase.
CASETiFY STUDiO
Shibuya PARCO, 15-1 Udagawa-cho, Third Floor (Shibuya)
Tokyo 150-0042
Telephone: +81 3 34645111
Daily 11am-8pm
Publishers Note
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