The latest edition of Dior‘s satellite pop-up store in Soho is all about its My ABCDior bags and personalisation. Situated right next to the Dior flagship store on Greene Street, the compact retail space obviously sees a matching interior design, featuring stacked and suspended wooden boxes of different sizes adorning the walls and window, all seemingly positioned at random, and each filled with either bags from the aforementioned line, other items or capital letters. A matching wooden counter with a large touch screen embedded takes centre stage, visualising the merchandise and enabling shoppers to customise their trophy item of choice. Lining the window is a cushioned bench and table Mind you, not only the My ABCDior bags can be customised, but also bags from other collections, hats, and shoes. The Dior pop-up store is part of a string of similar ephemeral retail spaces opening in leading shopping destinations across the Europe, Asia and North America to promote this specific segment of the French luxury house (open through May 21).
Dior
109 Greene Street (Soho)
New York, NY 10012
Telephone: +1 646 6949701
Mon-Sat 11-7
Sun 12-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
