Berlin may be best known abroad as Germany‘s fashion hub, but it’s in Munich where luxury brands have deeply rooted and found their most avid following. It was just a matter of time before MYKITA would follow the many high-end brands that have set up shop here, and now, it has secured a suitable location in this affluent shopping destination. Situated just north of Maximilanstrasse, the city’s golden mile of luxury shopping, the store occupies a ground floor space of a listed Renaissance Revival structure, built in the 1880s by Austrian architect Georg von Hauberrisser. Given the bold historic context, MYKITA decided to break away from its signature sleek retail aesthetic and collaborated with local architect Stephanie Thatenhorst to create a matching interior design. The building’s ornate façade with its oversized arched windows is replicated inside, but it’s mixed and matched with the understated, modern elements MYKITA stores have become known for, creating sophisticated settings across the premises. Upon entering, shoppers encounter the brand’s signature white display wall, paired with a chunky mirror-clad counter and custom-built furniture pieces by Thatenhorst. Sleek suspended black light fixtures light up the display wall. The adjacent salon sees an elongated sales counter captured in marble and black metal, fluffy powder pink carpeting and similar light fixtures. At the far end of the store, a Zeiss Vision Centre can be found which full optical service for customers by an in-house optometrist. The new MYKITA store carries the brand’s full range of prescription frames and sunglasses.
MYKITA
Am Kosttor 3
80331 Munich
Telephone: +49 89 89083669
Mon-Fri 10-7
Sat 10-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
