© Saint Laurent

Legendary concept store Colette may have closed its doors, it certainly has helped to put rue St.-Honoré on the map as a leading shopping area during its 20-year reign. As such, the location at number 213 is a strategic one, and as heralded upon the closure of the store, luxury brand Saint Laurent has taken its place. It’s a little ironic to say the least, as the iconic fashion house sued Colette just a few years ago for stocking T-shirts adorned with the provoking slogan ‘It Ain’t Laurent Without Yves’. The new boutique sees a full revamp of the three-floor premises, featuring the design codes as laid down by its current creative director Anthony Vaccarello, and interestingly, it has inherited some some of Colette‘s multi-faceted focus on retail, but more about that later.

It’s officially called Saint Laurent Rive Droite, and is a bit of a pun on Saint Laurent Rive Gauche, the earliest name of the fashion house and its very first boutique which opened its doors in 1966 on the left bank or rive gauche of the Seine river in Paris. The  interior design is unapologetically lavish, incorporating many of the design elements seen at all of the fashion house’s boutiques across the planet. The palette sees an abundance of black and white marble, shiny chrome fixtures, and last but not least, a range of carefully sourced furniture pieces.

However, what sets the store apart is the marble flooring with a classic pattern of diagonally inlaid black squares. The Saint Laurent Rive Droite store is concepted as a special showcase to signal its alignment with culture, music, art and all other elements luxury brands eagerly align themselves with these days. Next to the full range of men’s and women’s apparel, accessories, bags, shoes and jewellery pieces, shoppers will come across exclusive pieces and collab items, in addition to a book shop and special sections dedicated to music, photography, art pieces and vintage items. Location: Saint Laurent Rive Droite, 213 rue St.-Honoré (St.-Honoré).

© Saint Laurent