The name may imply otherwise, but we’re guessing Byredo‘s newest fragrance boasts, similar to all others, a meticulously calibrated formula. Dropping in stores in most parts of the planet early next month is Eleventh Hour, a scent that’s, quite interestingly, inspired by the end of time and all things that come to an end. Despite its ominous concept, the result a sensual unisex fragrance which features citrus pepper from Nepal and bergamot as a top note, followed by a middle note of rum, wild fig and carrot seeds, and tonka bean and cashmere wood as a base note. Byredo‘s new Eleventh Hour fragrance is released as an Eau de parfum, and comes in both 50 m and 100 ml bottles. Coinciding with the release of the fragrance is the opening of a new Byredo flagship store, its third worldwide, in London‘s Soho shopping district.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
