A decade after its opening, the Golden Goose flagship store in Tokyo‘s Aoyama shopping district has been fully revamped by the brand’s in-house design team in Milan. Spread across two floors of a modern structure erected in 2009, the new settings reflect the brand’s DNA and its Venetian roots, and consequently, they resemble a living atelier of sorts. Shoppers now will be immersed in a retail atmosphere where traditional Italian craftsmanship prevails, albeit mixed and matched with contemporary Tokyo culture, while also offering co-creation through unique customisation. That said, the renewed Golden Goose store comes with a striking innovation, the so-called Cobbler’s Room. Mind you, it’s the first of its kind in Japan, featuring a full-fledged shoe craftsman’s workshop in which offers shoppers repair, remaking, and even bespoke services by skilled and experienced artisans. The aforementioned co-creation service is offered by the same artisans. The store design concept also involves music and acoustic engineering by way of a sculptural analog DJ console and sound system by the independent Italian sound design studio FUTURA. The striking volume is handcrafted from eucalyptus wood, composite materials, and stainless steel, bringing a high-quality sound to the store. So, what’s on the shelves? The renewed Golden Goose flagship store stocks men’s and women’s sneakers, apparel, bags, accessories, and also items for kids. © superfuture
Golden Goose
5-2-12 Minami Aoyama (Aoyama)
Tokyo 107-0062
Telephone +81 3 68038272
Daily 11am-8pm
Publishers Note
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