Summer just gained a new alluring edge. Following a string of of WE ARE ONA editions across the planet, Luca Pronzato, the visionary behind the culinary events, is shifting gear, creating a new hospitality concept that blends good food and art. Called Casa Ideale, it’s another innovative endeavour which offers his savvy following a curated collection of exceptional high-end guesthouses and cultural residential spaces to gain memorable new experiences that straddle the aforementioned worlds. Indeed, the initiative marks Pronzato’s first step into permanent hospitality, and Casa Ideale will unfold through a series of cherry-picked pilot locations. Its first chapter will be held in Arles, a historic town on the sun-drenched French Riviera. Here, Casa Ideale will occupy La Villa Bank, one of two listed, early-1970s villas by architect Émile Sala (1913-1938) where the hospitality format will make its anticipated debut. Shaped by soft curves and fluid volumes that embrace the lush rolling landscape of Arles, the structure unfolds as a seamless inside–outside experience.
A pop-up hotel, an exhibition space, a culinary residency, and an editorial platform rolled into one, Casa Ideale explores places as works in themselves: environments where disciplines coexist and respond to one another. Mind you, each season is conceived as a chapter, with its own rhythm, guests, and narrative, under the inspiring curation of Pronzato. The villa is an evolving hotbed for expression—designers, chefs, artists, photographers, and curators are invited to stay, create, and experiment freely. Spawning from this context are a series of cool culinary residencies, artistic collaborations, and private dinners which offer guests unique experiences on different levels. So, what’s cookin’ at the villa? Paris-based gallerist Luna Laffanour presents an exhibition, entitled Prologue, in collaboration with Fondazione Sozzani, the foundation of Italian cultural icon and former ELLE Italia and Vogue Italia editor Carla Sozzani. On display is a selection of more than 67 photographs from Sozzani’s elaborate private collection, mixed and matched with pieces of Luna Laffanour’s downtown+ gallery in Paris (duration: Jul-Oct). A stay at Casa Ideale is possible during Jul 1-10, and can be booked here. © superfuture
Casa Ideale
La Villa Bank, 915 Chemin de la Batelle
13200 Arles
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
