As one of Tokyo‘s most prominent department stores, Mitsukoshi is the ideal platform for high-end brands to present their trophy merchandise, and that’s exactly what Valextra has done. The Milan-based luxury brand has recently launched a pop-up store on the premises of Mitsukoshi‘s main building in the Ginza district. Situated on the ground floor at The Stage, a dedicated event space, the pop-up store features a setting designed by Yarō Studio, a design practice helmed by Swedish designer Magnus Gustafsson and based in Rome. The design of the pop-up store takes cues from the Lombard capital’s architecture, most notably architect Aldo Rossi‘s monument to former Italian president Sandro Pertini which can be found a stone’s throw away from the Valextra flagship store.
The back wall and a support pillar are lined with timber cladding, which are a nod to the aforementioned store, and a terraced base clad in pink intarsia veneer which references not only the mighty Duomo‘s Candoglia marble, but also Japan‘s iconic Sakura season. The new Valextra pop-up store carries the brand’s latest collection, including the new Iside Editor and Iside Tin bags. And that’s not all. While the ephemeral store is operational, artisans from Valextra‘s atelier in Milan will be conducting demonstrations, allowing shoppers to experience the brand’s signature hand-painted Inchiostro Line technique. Additionally, personalisation service is readily available on the premises, and able to provide a coveted range of charms (open through Mar 16). © superfuture
Valextra pop-up store
Mitsukoshi, 4-6-16 Ginza, Ground Floor (Ginza)
Tokyo 104-0061
Telephone +81 3 35621111
Daily 10am-8pm
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