Known for its cool women’s style with a distinct sustainable edge, CERRIC resonates well with a young and savvy demographic. The Seoul-based fashion brand has just entered the retail arena with a retail space of its own. Perched on the second floor of a modern building in the leafy Hannam area of the South Korean capital, the retail space features an interior design by local spatial design practice uneg which taps into CERRIC‘s design philosophy of creating something new by not adhering to any rules or forms, but through the very way of seeing. As such, an ethereal setting was created which is almost like an extrapolation, and sees a glass wall demarcating its boundaries, but at the same time, the translucent material blurs the very same boundaries and serves as a subtle backdrop for the retail setting.
The spatial set-up of the CERRIC retail space avoids complex structures and excessive forms, and is instead clean and understated, and additionally, also centred on the design around the garments as objects which are freely showcased. Interestingly, colour is a defining element of the interior design, and sees a neutral white as its very base, with select finishes in warm timber, creating a sophisticated balance between ‘ethereal’ and more ‘grounded’. As such, the chosen aesthetic encompasses both contrast and harmony, layering not only the ambiance, but also adding to an exceptional shopping experience. The new CERRIC boutique carries the full range of women’s apparel, accessories and shoes. © superfuture
CERRIC
66 Itaewon-ro 42-gil, Second Floor (Hannam)
04400 Seoul
Telephone +82 70 77431234
Daily 11am-8pm
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