© JACQUEMUS / Photography: Yoann et Marco

Following a flower pop-up store at the very beginning of Spring, JACQUEMUS launches a new ephemeral space today at home base Paris, and mind you, it’s for three days only! Aptly dubbed JACQUEMUS 24/24, the fashion brand has dedicated a space in the city’s Marais district exclusively to its new and brazenly pink Bambino Long handbag. Knowing the brand’s quirky and playful approach to fashion, the pop-up store has tunred out anything but plain, and sees a bold pink façade and an interior filled with vending machines, similar to Japan‘s convenience stores and street side snack bars in Amsterdam. Obviously, it’s all pink inside as well. This launch is part of the fashion house’s PINK 2 capsule collection, and next to the aforementioned trophy bag, the vending machines also feature Belgian artist Ann Vincent‘s collaborative Le Rond Carré candle, and the brand’s very own Le bob Gadjo bucket hat, Le bob Artichaut hat and PINK scarf, and yes, they’re all in matching pink. Payment is by card only (open 24/7 through Sun – Dec 5 at midnight).

JACQUEMUS 24/24
16 rue de Richelieu (Marais)
75001 Paris

© JACQUEMUS / Photography: Yoann et Marco