Having established a retail presence in most of the planet’s leading fashion capitals, a store in Paris has been long overdue. Well, the wait is over. This week Gentle Monster unveiled its much anticipated store in what’s arguably the French capital’s most coveted shopping area—Le Marais. Occupying two floors of a historic former residential building, the interior design, created by Gentle Monster‘s in-house design team in Seoul, features the brand’s renowned fantastical and futuristic design codes. Yes, the kinetic sculptures are present, in fact they’re inavoidable as you come across a graciously mimicking trio upon entering the premises. The series of store settings are otherwise austere and understated, while the presentation of the coveted merchandise is captured by sleek and polished shelving units and certain displays which tie in with the fantastical hi-tech props. One floor up, a star-shaped object interacts with the light that shines into the store, creating a dazzling effect as if bathed in the morning sun. The settings are interspersed with large LED screens featuring branded footage which aim to further elevate the shopping experience. The new Gentle Monster store carries the full range of of sunglasses and glasses, including all collaborative collections. © superfuture
Gentle Monster
132 rue Vieille du Temple (Marais)
75003 Paris
Telephone +33 6 20219109
Daily 10.30am-7.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
