© UNDERCOVER

UNDERCOVER, the fashion brand by cult designer Jun Takahashi, continues to resonate with a youthful demographic since its inception in 1993. Since 2009, UNDERCOVER has had a men’s and women’s boutique in its current location in Tokyo‘s leafy Aoyama shopping district. Situated at Blue Cinq Point, a low-rise mixed-use complex, it’s the men’s store in the basement which has recently seen a modest yet striking revamp by the brand’s in-house design team. The full-on industrial look has made way for a considerably warmer aesthetic thanks to lacquered timber flooring and walls dipped in a dark grey hue. The new aesthetic is instantly evident when going down the remodelled stairwell, also in grey, and a surprisingly homey sales counter section. Most of the sleek steel display units have been retained, but are now freshly coated in a light grey paint. The renewed men’s section of the UNDERCOVER store carries the full range of men’s apparel, accessories, bags, shoes, and lifestyle items, in addition to the so-called Third Eye Bag Collection of unreleased items from UNDERCOVER‘s A/W 2024 Collection inspired by the early 1990s cult TV drama Twin Peaks, and collaboration T-shirts with WTAPS. © superfuture

UNDERCOVER
Blue Cinq Point, 5-3-22 Minami Aoyama, Building A, Level B1 (Aoyama)
Tokyo 107-0062
Telephone +81 3 57784805
Daily 11am-8pm

© UNDERCOVER