UNDERCOVER, the fashion brand by cult designer Jun Takahashi, continues to resonate with a youthful demographic since its inception in 1993. Since 2009, UNDERCOVER has had a men’s and women’s boutique in its current location in Tokyo‘s leafy Aoyama shopping district. Situated at Blue Cinq Point, a low-rise mixed-use complex, it’s the men’s store in the basement which has recently seen a modest yet striking revamp by the brand’s in-house design team. The full-on industrial look has made way for a considerably warmer aesthetic thanks to lacquered timber flooring and walls dipped in a dark grey hue. The new aesthetic is instantly evident when going down the remodelled stairwell, also in grey, and a surprisingly homey sales counter section. Most of the sleek steel display units have been retained, but are now freshly coated in a light grey paint. The renewed men’s section of the UNDERCOVER store carries the full range of men’s apparel, accessories, bags, shoes, and lifestyle items, in addition to the so-called Third Eye Bag Collection of unreleased items from UNDERCOVER‘s A/W 2024 Collection inspired by the early 1990s cult TV drama Twin Peaks, and collaboration T-shirts with WTAPS. © superfuture
UNDERCOVER
Blue Cinq Point, 5-3-22 Minami Aoyama, Building A, Level B1 (Aoyama)
Tokyo 107-0062
Telephone +81 3 57784805
Daily 11am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
