The boys from Madhappy have come a long way, spreading their laidback vibe and aesthetic from coast to coast stateside, and now, also in what’s arguably the biggest streetwear shopping destination overseas—Tokyo. Located at BA-TSU GALLERY, smack in the middle of the Harajuku area’s boutique-lined alleyways, the pop-up store and café, dubbed office madhappy, features a specially designed interior that’s inspired by, yes indeed, office aesthetics. Measuring 186 sqm. (2,002 sq.ft.), the ground floor space is dotted with sleek furnishings by renowned Swiss modular furniture brand USM Haller, and the café section features a sizeable bench with custom-made cushions, all in a pristine white hue. So, what’s in store at office madhappy?
Placed front and centre at the pop-up store is a selection of apparel items and accessories from Madhappy‘s S/S 2024 Collection, in addition to its popular classic sweatshirt series. Added to the mix of offerings are issues of Local Optimist, the brand’s very own biannual art and lifestyle magazine, and as said, there’s a café as well. Aptly named pantry, it’s managed by Nathalie Morita, barista and owner of popular Tokyo-based coffee parlour Hotel Drugs. The café serves the latter’s signature concoction Mental Temple, a quirky blend of matcha and espresso. In celebration of the pop-up store opening, a special limited-edition hoodie and T-shirt have been released, and those who splurge more than JPY 44,000 will receive an original tote bag (open through Apr 14). © superfuture.com
office madhappy
BA-TSU ART GALLERY, 5-11-5 Jingumae (Harajuku)
Tokyo 150-0001
Daily 11am-6.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
