Following six standalone boutiques in Sydney, Melbourne and Brisbane, Australian fashion brand Dion Lee has recently inaugurated its very first flagship store in downtown Melbourne. The store occupies a two-level unit at 80 Collins Street, a cluster of buildings that’s home to high-end boutiques, hospitality concepts and offices, and features a collaborative interior design of the brand’s creative director Dion Lee and Stockholm-based interior design practice Stamuli. The chosen aesthetic is understated with a number of industrial references, but it’s captured by an eclectic palette of materials, such as marble, stone, metal, bronze and glass, creating an edgy shopping environment that’ll surely resonate with Dion Lee‘s fashion-forward client base. Furnishings are few and simple, comprising of steel clothing racks on wheels, stone pallet-inspired displays, metal shelving and cabinets, and chunky low benches with seemingly strapped-in leather upholstering. Exposed ceilings with a myriad of beams and utility pipes are overlaid by suspended linear light fixtures and light spots, adding more visual layering. One floor up, the setting is more or less similar, presenting additional parts of Dion Lee‘s latest collections. The fashion brand is in full retail expansion mode as an additional standalone boutique, the first one overseas, has opened its doors in Miami.
Dion Lee
80 Collins Street, Little Collins Street (CBD)
Melbourne, VIC 3000
Telephone +61 3 70464673
Mon-Thu 10am-6pm
Sat-Sun 10am-5pm
Publishers Note
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