Since opening her first store in South Beach little over a decade ago, Paris-born Laure Hédiard Dubreuil has become a fav of both editors and fashion folk alike. Striking a sensitive chord with tightly curated offerings for women and men, mixing chic and sporty with innate French flair, The Webster has become a nationwide boutique chain. Although it had a presence on the West Coast already, Hédiard Dubreuil chose to make a bolder retail statement, arguably her boldest to date, by opening a new pink-infused flagship in West Hollywood. The store occupies an 11,000 sq.ft. (1,022 sqm.) ground floor unit at Beverly Center, an upscale multi-storey mall and home to a slew of exclusive boutiques, featuring an interior and façade design by acclaimed British-Ghanaian architect David Adjaye.
As if inserted into the pristine white mall, the store’s plinth and façade, a rather chunky and curved upper half-circle – mind you, it’s hollow and lined with lighting – and lower half-circle, demarcate its presence in striking fashion. This specific pink-tinted concrete volume is repeated indoors, creating sculptural shapes, but made functional at the same time. The pink concrete is omnipresent, but it’s balanced out by terrazzo flooring and clothing racks and mirrors crafted from bronze. And having only large windows situated at the entrance, proper lighting is key, and it comprises of silvery ceiling spots and lighting which specifically targets the various display areas. The Webster‘s new outpost in Los Angeles carries the brand’s full selections of women’s and men’s apparel, accessories, bags, shoes, jewellery pieces and watches.
The Webster
Beverly Center, 8500 Beverly Boulevard, Shop 157 (West Hollywood)
Los Angeles, CA 90048
Telephone: +1 424 6007142
Mon-Fri 10-9
Sat 10-8
Sun 11-6
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
