© Balenciaga

When power shopping for luxury brands in Tokyo, Ginza and Aoyama are the areas usually targeted by those coming from overseas, but the leafy enclave of Roppongi has its fair share of glitzy boutiques by leading names in fashion. At the very heart of neighbourhood sits Roppongi Hills, a massive shopping complex attached to the 54-storey Mori Tower, which caters to discerning locals with appropriate offerings. Balenciaga is the latest luxury brand to join the ranks, opening a boutique on the Second Floor. The interior design, concocted by the brand’s quirky creative director Demna Gvasalia, is understated and intentionally contains rough edges, resulting in an intriguing industrial setting with bare concrete surfaces, suspended steel clothing racks and shelving, and in stark contrast, carpeting in a neon blue shade. Interestingly, and as far as we know it’s a global first, the immediate vicinity outside has been tweaked, given two chunky pillars bearing the fashion house’s name. The new Balenciaga store carries the brand’s men’s and women’s apparel, shoes and accessories.

Balenciaga
Roppongi Hills, 6-10-1 Roppongi, West Walk, Second Floor (Roppongi)
Tokyo 106-0032
Telephone: +81 3 68634600
E-mail: [email protected]
Daily 11-9

© Balenciaga