Having carved an achingly cult niche for himself, everything Hedi Slimane does is a big, big deal in Fashionland. Ever since the elusive Frenchman became the creative honcho at Celine we’ve seen major branding tweaks, and his latest endeavour once again sent shockwaves around the planet. We’re talking the launch of La Collection Celine Haute Parfumerie, a collection of eleven sophisticated fragrances, nine of which are being launched in October, with two others to follow next year. Mind you, this is Celine‘s first perfume release since Vent fou was launched almost fifty years ago by the luxury brand’s founder Céline Vipiana. The new series of fragrances bear the names Parade, Saint-Germain-Des-Prés, Dans Paris, Cologne, Française, Bois Dormant, La Peau Nue, Rimbaud, Eau de Californie, Reptile, Black Tie and Nightclubbing, and interestingly, not a single one is designated as a distinctly feminine or masculine scent as each concoction offers a quirky blend of notes, and as such, bold new connotations surrounding modern identity and gender.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
