© FEIT / Photography: Carlos Chavarría

Founded in Sydney fourteen years ago by brothers Tull and Josh Price, FEIT has gone leaps and bounds, establishing an avid following both on home turf and and abroad. The timeless style and high quality of the fraternal duo have resonated especially well in New York City where two standalone have been launched in the past few years, and now, seeking to accommodate an equally discerning West Coast demographic, a new outpost has opened its doors in San Francisco. The cult shoe brand occupies the 80 sqm. (861 sq.ft.) ground floor of an early 1950s structure on Jackson Street, a downtown thoroughfare that’s already lined with high-end stores.

The store sees a renewed collab with Los Angeles-based practice Jordana Maisie Design Studio, and has once again resulted in an understated setting that effortlessly aligns with FEIT‘s brand values. Functional floor-to-ceiling shelving of Baltic birch plywood lines one side of the store and the back wall. The opposite wall is clad entirely in slabs of mirror that optically enlarge the space. taking centre stage, and quite literally so, is an elongated display table in similar timber that incorporates seating as well. The setting is framed by flooring of concrete, pristine white walls, and a matching ceiling punctuated by tubular lights. The new FEIT boutique carries the brand’s full range of men’s and women’s shoes, accessories and care products. Location: FEIT, 406 Jackson Street (Jackson Square).

© FEIT / Photography: Carlos Chavarría