© Louis Vuitton / Photography: Yasuhiro Takagi

Anyone even remotely interested in fashion knows Isetan is the real deal. The upscale department store in Tokyo‘s bustling Shinjuku district has been a fixture in the local retail scene for many decades, offering a fine selection of goods that’s matched by only a handful of other retail establishments across the planet. The merchandise here is as elaborate as it’s varied, and the multitude of pop-ups on the premises certainly has a lot to do with it. The very latest to have opened is the highly anticipated ephemeral retail space by Louis Vuitton, featuring creative director Kim Jones‘s final men’s collection for the luxury brand. The setting features paneling, displays and cabinets, all dipped in neon orange – a shade that’s abundantly used in the items on offer of Louis Vuitton‘s A/W 2018 collection. The collection is themed Perspective, and offers a fresh interpretation of Louis Vuitton‘s traditional items and motifs. Needless to say, the pop-up presents the collection ahead of stores nationwide, and it’ll also include exclusive limited edition items, such as messenger bag designed with black tone and a zippered tote bag, and sneakers (on through Jul 17). And that’s not all, a pop-up store dedicated to the brand’s latest women’s collection will be launched in two days.

Isetan Shinjuku
3-14-1 Shinjuku, Main Building, Ground Floor (Shinjuku)
Tokyo 160-0022
Telephone: +81 3 33521111
Daily 10-8

© Louis Vuitton / Photography: Yasuhiro Takagi

Publishers Note

Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.

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