Rei Kawakubo is at it again. The creative director of Comme des Garçons has launched CDG, a logo-driven brand, earlier this month. Fully aligned with the current trend, a capsule collection has already dropped in Comme des Garçons stores across the planet, including the one in Hong Kong. A special installation has been erected within the store to festively announce the new CDG capsule collection and sees a striking box-shaped structure, plastered with multiple CDG logos, and with the lids flipped open. The CDG capsule collection includes men’s and women’s items, including shirt and long-sleeved t-shirts, and sweaters, all prominently featuring the brand logo, mixed and matched with various graphics and neon colours. Mind you, it’s a global retail rollout, and similar shop-in-shops will also open inside Dover Street Market in London, New York, Los Angeles, Singapore and Beijing, and at the Comme des Garçons store the Seoul.
Comme des Garçons
22 Wyndham Street (Central)
Hong Kong
Telephone: +852 28689234
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
