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westfield mall shop 1002 pitt street sydney


+61 2 82469166




13 january 2012

© acrd

Nike opened their new flagship retail store in Sydney’s City Centre Westfield re-development in October 2010. This is their first Australian store that showcases their latest P-Series Evolution design concept which draws inspiration from the material palette found in typical old gymnasiums. At 385sq.m, the store has a huge capacity to display the entire range of Nike product comfortably, in a raw and rustic gymnasium feel environment. The façade of the store expresses the power of the Nike brand with a large illuminated swoosh logo, and dynamic presentation with the stepped ‘bleacher’ inspired mannequin display base with dramatic LED lighting. Added features of the store are a community focused area from which a running club is based, and the Re-Use-A-Shoe program is housed where environmentally minded athletes can donate their old running shoes to be recycled and made into athletic tracks. Thanks for your response, please see attached photos of flagship Nike store in Sydney City, Australia. Total store area are 380 sqm and end of last year the store open. Do we need to provide the write-up as well or you guys will? Somewhere in the writing we just need to describe that we ACRD design the stores.