c

fashion

review_main

products

a.p.c. jeans are their bestseller, jostling for space with homegrown clothing line woods and woods and brands like umbro by kim jones, fab and jo, twinkle by wenlan, united bamboo, project alabama.designer foodstuff dean and deluca is here and so are imported light fixtures by moooi.

clientele

mostly creatives [the shophouse district nearby is flooded with advertising and branding offices] and architects and professional types working in the area. also celebs, funky kids. most wearing what they want others not to have.

service

owner kositchotitana attends to most customers personally and she has two assistants who really know their a.p.c.'s. hate the ugly black aprons they are made to wear, though...

interior

polished hardwood floors, white walls, nicely renovated three-storey shophouse and a great rooftop terrace for parties [fully equipped with floodlights and washing area for caterers].

ambience

>> classy, understated looks with friendly vibe <<

address

5 ann siang road singapore 069688

phone

+65 62245501

website

www.frontrowsingapore.com/

shop hours

monday to saturday, 12 noon to 8 pm

author

superfuture

date

16 september 2011

as much a boutique as a museum of brands, mostly underdogs of the fashion world. owner ann kositchotitana calls herself brand curator and foodie. hence the shop's slightly schizo [but totally shoppable] appeal. ===> closed 2015