c

fashion

review_main

products

mostly apparel and shoes. small but excellent selection of accessories and homeware. heavy hitters like margiela, yohji, dries van noten, comme des garcons, manolo blahnik, alessandro dell'acqua, erickson beamon, philip crangi. 30-50 designers.

clientele

this is basically the only place in seoul to get this kind of gear. affluent, young-ish, sporty types, boho, celebs. low foot traffic in general.

service

generally pleasant, knowledgeable.

interior

designed by lo/tek, nyc. the entire space is encased in glowing pale blue glass with industrial touches. regularly rotating displays. small lounge area downstairs with fun seating. spacious fitting rooms with huge mirrors. very sleek.

ambience

>> sleek urban fashionista <<

address

sandos building 82-3 cheongdam-dong gangnam-gu seoul 135-100

phone

+82 2 5428006

website

www.boontheshop.com

author

superfuture

date

9 may 2009

last checked

9 may 2009

the premiere multi-brand boutique in seoul. ===> relocated