s

specialty

review_main

clientele

terry richardson-philes.

service

nicotine is not a dirty word.

interior

sparse and artsy.

ambience

>> gaulois chic <<

address

9 rue pierre dupont 75010 paris

phone

+33 1 4034 1464

website

www.purple.fr

shop hours

tue-sat: 11am-7pm

author

superfuture

date

25 november 2010

last checked

25 november 2010

this place used to be 'too cool for school' but these days the purple HQ resembles a ghost-town. which is all the better for relaxing and soaking up the pseudo-intellectual assortment of books/music and other goodies on display. the cult-magazine institution also boasts an accessory range and a cafe which is well worth a visit, as are the exhibition opening events which attract the likes of artsy-fartsy, chain-smoking intellectuals who devour red wine from white plastic cups.